AW-LAKE Appoints New Sales Channel Manager Focused on Expanding the TRICOR Coriolis Flow Meter Business

Oak Creek, Wisconsin-May 10, 2018- AW-Lake COMPANY announces the appointment of Brian Hayes in the new role of TRICOR Sales Channel Manager.  In this position, Brian focuses on building and managing the North and South American sales channel, developing new international business opportunities, and satisfying customer requirements for TRICOR Coriolis Flow Meters.

With a background in instrumentation, process automation, and industrial digitalization, Brian possesses over 25 years of experience in national account and sales management positions working for Fortune 500 companies such as Foxboro and the ABB Group.  Notably, he spent time as export sales manager in the UK for ABB focused on business development in China, Europe, and North America.  In addition to holding a Chemistry degree from Rowan University, Brian is pursuing a business management degree from Duke University.

“The addition of Brian to our sales team is a strategic move to better support the expected growth of our TRICOR business in international markets,” notes Mark Iverson, General Manager, AW-Lake Company. “With his international sales management and business development experience in diverse global markets, Brian is a unique find and valuable asset to AW-Lake.”

AW-Lake offers a variety of TRICOR Coriolis Flow Measurement equipment including specialty meters for low flows and high pressures in gas and liquid applications.  Industries served by TRICOR instrumentation include oil and gas, chemical/petrochemical processing, automotive, marine, and general industrial markets.

For more information on the AW-Lake’s comprehensive offering of TRICOR Coriolis Flow Meters, refer to the website at or contact Brian Hayes at